A bespoke invitation and website was required to launch the Hitachi Rail Vehicle Manufacturing Facility in Newton Aycliffe, County Durham. This was a major launch for the new state-of-the-art building and to reveal the trains that are to be manufactured at the site.
An electronic 'save the date' was firstly created to announce the date of the event, which was followed later by the printed invitation.
The creative brief was based on the idea of the big reveal. Curtains set the scene to entice the invitee to find out more and on opening the gate-fold invite an illustration showed the new IEP train, face on and ready to commence it's journey. The background acted as a new dawn in high speed commuter rail travel.
On each invite a personal number was given so the invitee could log into the website. From here they could then confirm their attendance, find out about the day's events, directions and book their time slot for the facility tour.